Vistabeam Marketing Manager
We’re looking for someone with intelligence, integrity, and initiative to manage our marketing. At Vistabeam, marketing is about understanding our customers and their journey with our internet service. Building awareness about how we can solve internet needs is just the beginning. We’re looking for an experienced and versatile marketing manager who understands that customer experience is the key to successful marketing. You will be developing and executing marketing campaigns through collaboration with both our internal sales team and external marketing professionals. You should be comfortable with day-to-day marketing activities, as well as long-term strategy development. While not required, our ideal candidate will have experience working in the technology industry or with internet-related services.
Objectives of this Role
- Develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging support and driving collaboration
- Analyze customer insights, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with internal teams to design, test and evolve lead nurturing tactics
Daily and Monthly Responsibilities
- Work in partnership with the sales director and external marketing professionals to meet objectives for all advertising and public-facing communications, including print, digital, and video
- Conceptualize and ensure alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing or equivalent experience
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
This position is in our Gering office. We offer:
Health Insurance
Dental Insurance
Vision
PTO
IRA match
And more, including a supportive culture
Salary will be commensurate with experience.
Please email your résumé to our Director of Human Resources, Jarred Berger, at jberger@vistabeam.com.